Welcome & Opening Keynote: Empowering SMBs for Future Success with TikTok

Join us for an inspiring Leadership Welcome from Esme Lean & Marissa Christoffel as we kick off our TikTok Takeoff Summit with a deep dive into TikTok's commitment to the long-term success of SMBs. Discover how TikTok for Business offers a unique and powerful toolkit to Increase Brand Awareness, Generate Sales and Build a Loyal Community. Plus, get a sneak peek at the exciting innovations on the horizon that will further empower your business. Don't miss this opportunity to learn how TikTok is building for the future and how your business can thrive with the tools and resources we offer.

Featuring: Ryan Marrero (TikTok), Esme Lean (TikTok), Marissa Christoffel (TikTok)

Intro to TikTok: Your Journey Begins Here

Welcome to the start of your TikTok adventure! This session is designed to introduce you to TikTok as a dynamic platform for SMBs. We will explore the unique benefits TikTok offers to SMBs, showing how it can be a game-changer for your business growth. Discover how TikTok makes it easy to connect with diverse audiences, boost brand awareness, and drive real results. We will break down the features and tools that make TikTok accessible and effective for businesses of all sizes. Join Dom Jasso to see how simple and attainable it is to leverage TikTok for your business success.

Featuring: Dom Jasso (TikTok)

Only on TikTok: How Small Businesses are Turbocharging their Growth

In April, Oxford Economics released a report titled "TikTok: Helping Grow Small and Midsized Businesses (SMBs) and Delivering Value for Consumers Across the United States," highlighting TikTok's economic impact. According to the fall 2023 research, SMBs using TikTok contributed $24.2 billion to the U.S. GDP and supported over 224,000 jobs. For SMBs, TikTok is essential: nearly 40% say it's critical to their existence, and 54% view it as key to their growth, connecting them with diverse communities. In this panel discussion hear from Kafx Body, CPRWrap, Get Adjusted Chiropractic discussing TikTok's unique role TikTok plays and the tools they use on the platform, making TikTok an indispensable part of sustaining and growing their small business.

Featuring: Raie Gessesse (TikTok), Skip Chapman (KAFX Body), Felicia Jackson (CPR Wrap), Dr. Justin Lewis (Get Adjusted Chiropractic)

Performance on TikTok: Start with Discovery. Stay for Results.

Join Eric Gsell for an insightful session designed to help SMBs unlock the full potential of TikTok’s product solutions. Eric will define what performance means on TikTok, explore our ad products, and share strategies for testing, learning, and scaling your campaigns. Whether you're aiming to reach new customers, drive engaged users to your app or website, or increase product sales, this session will equip you with the best practices to advertise effectively and achieve your marketing goals.

Featuring: Eric Gsell (TikTok)

Getting Started: Begin Your TikTok Journey

Ready to take your business to the next level? Join Jackie Sigmon for an exciting session that will introduce you to TikTok Ads Manager, the ultimate tool for SMBs looking to grow their business. See how TikTok Ads Manager can transform your marketing strategy. Learn about the powerful benefits of combining organic and paid efforts to maximize your reach and engagement. We'll break down the features and tools that make TikTok Ads Manager both easy to use and incredibly effective, showing you how accessible and attainable it is for businesses of all sizes. We will also walk you through how to set up your TikTok Ads Manager today. Don't miss this opportunity to discover how TikTok can drive real results and connect you with diverse audiences.

Featuring: Jackie Sigmon (TikTok)

TikTok Enables Rural SMBs to Succeed Against All Odds

Paige Rollins sits down with Jeffrey Morrison (@morrisonmade), Todd Ezzi (@rixey_outdoors) & Kahle Boutte (@prairiepatchfarm) for an inspiring conversation showcasing how TikTok empowers small businesses in rural areas to thrive. While its often highlighted successes in larger metropolitan areas or purely online ventures, this session shines a spotlight on brick-and-mortar businesses in rural communities. Discover how these businesses have defied the odds by adopting a hybrid approach of e-commerce and in-person sales, leveraging TikTok to boost their visibility and success. Learn how TikTok has not only helped these establishments stay afloat but also invigorated small-town economies, proving that with the right tools, any business can succeed against all odds.

Featuring: Paige Rollins (TikTok), Todd Ezzi (Rixey Outdoors) & Kahle Boutte (Prairie Patch Farm)

Building for a new era of safety, privacy and security

Join us for an insightful session led by Will Lambert, focusing on the evolving landscape of safety, privacy, and security. As we navigate a new era of digital transformation, it's crucial to understand how to protect your business and customers. In this session, Will will explore cutting-edge strategies and best practices for ensuring robust security measures, maintaining privacy standards, and building a safe online environment. Discover how to stay ahead of emerging threats and safeguard your operations, all while fostering trust and confidence in your brand. Don't miss this opportunity to learn from an expert and equip your business for a secure future.

Featuring: Will Lambert (TikTok

Digital Marketing Trends

Dane Kragness, Taktical, Director, Paid Media,  and Tom Leone, Brkthru, VP of Media Services dive into how small businesses can win on TikTok. These agency experts will discuss real-life examples of campaigns that boosted sales and brand awareness, along with cost-effective tactics for creating engaging content without breaking the bank.  The discussion will explore the importance of authenticity in building connections with your audience, and how creators can be leveraged to foster brand loyalty and advocacy. Finally, the panelists will unpack how TikTok has fundamentally changed the way people shop, and offer insights on how brands can adapt their marketing strategies to capitalize on this shift.

Featuring: Ryan Marrero (TikTok), Dane Kragness (Taktical), Tom Leone (Brkthru)

TikTok Shop is Open for your Business

oin Jordan Hagan to explore TikTok Shop, our fully integrated e-commerce solution born from the #TikTokMadeMeBuyIt trend. This session will cover the commerce landscape on TikTok, introduce TikTok Shop and its features, and show you how to promote your products effectively. You'll learn how to support the #ForYou page, hear success stories from top sellers, and get a step-by-step guide to setting up your TikTok Shop. Discover how TikTok Shop, with its three native ways to encourage browsing and buying, can revolutionize your e-commerce strategy and drive significant business growth.

Featuring: Jordan Hagan (TikTok)

TikTok Shop Customer Interview

In this insightful session, we sit down with Skip Chapman (KAFX Body) to explore his experience with the platform firsthand. Get an inside look at how businesses are leveraging TikTok Shop to showcase their products, engage with customers, and drive sales. Hear real stories, insights, and tips directly from a TikTok Shop user, providing valuable perspectives and inspiration for your own ecommerce journey. Whether you're considering launching your own TikTok Shop or looking for strategies to optimize your existing presence, this interview offers invaluable insights into the power of TikTok Shop for businesses of all sizes.

Featuring: Shyam Panchal (TikTok), Skip Chapman (KAFX Body)

Creative Solutions for Better TikTok Ads

Presented by Sora Lee, this session is your guide to elevating your ads with TikTok's creative tools and tips. Dive into the unique world of TikTok advertising and discover how creating for TikTok differs from other platforms—it's not difficult, just different. Learn innovative strategies and techniques to make your ads stand out and captivate your audience on TikTok. Whether you're new to advertising on the platform or looking to enhance your existing campaigns, this session will equip you with the knowledge and inspiration to create compelling TikTok ads that drive results.

Featuring: Sora Lee (TikTok)

Create Scroll-Stopping Social Campaigns with Generative AI

Learn how to create captivating TikTok content quickly and easily using Adobe Express. Discover how generative AI can boost your content creation process, enabling you to produce eye-catching campaigns that engage your audience. Unlock your creative potential with simple text prompts, use brand kits and branded templates for fast, consistent content creation, and make quick edits while scheduling your TikTok posts effortlessly. Additionally, explore how the TikTok Creative Assistant add-on within Adobe Express provides creative guidance and insights.

Featuring: Pierre Tapia (Adobe)

Why Brands Need To Think Differently About Measuring TikTok

Hear from Matthew Barbarasch on rethinking how brands measure success on TikTok. Traditional click-based attribution models fall short in capturing the full impact of digital channels. Matthew will address industry challenges, introduce alternative measurement methods, and demonstrate how to take actionable insights from these new metrics. Discover how adopting innovative measurement techniques can showcase your value to advertisers, attract new customers, and drive significant brand growth.

Featuring: Matthew Barbarasch (TikTok)

Powerfully Position Your Brand Workshop

This interactive workshop will be all about making a great first impression with potential customers. Creating a solid brand personality allows you to control how your business looks, acts, believes, and speaks so that you can do just that. Along with developing your brand personality, in this workshop you’ll also uncover how to conduct a brand audit and craft a vision statement.

Featuring: Carolyn Rodz (Hello Alice)